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Our Story

Assembly Label was established in May 2011, with a prophecy to construct simplified clothing and lifestyle pieces for the everyday needs and desires of an audience who appreciate purposeful, well made products intended for relaxed coastal living. We are devoted to our highly-considered design principles ensuring every product serves its core function. Each and every touch point of the Assembly Label brand is free of complexity, favouring relentless quality and refined simplicity over adornment. In each of our unique concept stores, a highly informed team are pleased to present our collections and accommodate your everyday needs. The Assembly Label brand honours an endless love and appreciation for minimalist design, we explore and support local designers, photographers, architects and artists, in an effort to inspire, innovate and communicate.